a brief encounter


Today was a little meet and greet with DixonBaxi and a chance to showcase my thoughts/ideas on the brief they presented on first impressions. The brief was designed to get us to consider how else we might approach approaching design agencies/studios. Getting noticed in this highly competitive industry can be a challenge. Thinking outside the box and using other methods to disrupt the norm were recommended as a way to grab attention.

To sum up my idea (which was super raw at the point of presenting) I thought about what makes me unique as a creative. Given my history and years of experience in the field of performing arts I considered using this as a hook or a conversation starter. When I “retired” from performing back in 2017 I wanted to frame something as a symbolic representation of my time. Traditionally in ballet, female ballet dancers hang up their pointe shoes as a symbol of achievement. Pointe shoes have a historic connotation of being a symbol of pain, sacrifice and achievement.  Male ballet dancers don’t really have such a tradition. However, something that has haunted me throughout my career and I believe is a perfect symbol of performing life is the dance belt/jock strap. An unsightly object that has a significant practical purpose but is in no way comfortable to wear. That is unless you enjoy the feeling of a bungee harness between the cheeks!

I wanted to use this object as a symbolic memory of my achievements in the show biz industry. It is currently framed and hanging in my hallway. Following my discussions with Daniel Capstick (Creative Director at DixonBaxi) I’ve decided to repurpose this object in some sort of printed format as a conversation starter for potential studios I might apply to. I’m gonna play around with layout/typography and add some additional content to contextualise the theme.

Daniel IoannouComment